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Sensitization Workshop on ‘Say YES to Sustainable MSME in India’
April 13, 2018
Chandigarh Management Association (CMA) organised a sensitisation workshop on ‘Say YES to Sustainable MSMEs in India’ in collaboration with FIEO, FMC & Yes Bank on April 13, 2018 at Hotel Park View, Sector 24, Chandigarh.
President CMA, Mr. Deepak Dhingra, highlighted the significant role MSMEs play and could play in boosting up the Indian economy including the ‘Make in India’ initiative in his welcome address.
Mr. Gaurav Gupta, Chapter Head, FIEO, Mr. Anurag Singh, Executive, FMC, Ms. Bhawana Bhardwaj, Digital Marketing Expert and Mr. Anuj Gupta, Cluster Head, Yes Bank Ltd. were the key speakers of the workshop. The purpose was to sensitise the audience on making the Indian MSMEs sustainable through energy management, technology improvements, digital marketing and the like. The cluster approach was pointed as a potential driver of Enterprise Development And Innovation for ensuring growth & sustainability for MSMEs.Ms. Bhawana Bhardwaj Digital Marketing Expert touched base upon all online advertising tools & ways to promote MSME business through them.
The workshop was followed by a question answer session. 50 CMA members attended the workshop along with team FIEO and FMC.